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“I AM TRUE”day at the Intermountain Healthcare IRONMAN World Championship presented by Utah Sports commission

In conjunction with the 2021 Intermountain Healthcare IRONMAN World Championship® presented by Utah Sports Commission, today, Tuesday, May 3 marks the 11th I AM TRUE Day. The I AM TRUE initiative focuses on important work with athletes and the triathlon community to promote clean sport and the integrity of IRONMAN® racing through outreach and anti-doping activities. 

IRONMAN’s I AM TRUE message has always been about protecting the integrity of racing and ensuring that athletes know and understand their rights and responsibilities. Using the hashtag #KNOWTHERULES, the scope of the initiative goes beyond the Anti-Doping Program to include all aspects of fair racing that are part of the IRONMAN Competition Rules, including drafting, personal conduct, and mechanical doping.

I AM TRUE Day celebrates the next generation of I AM TRUE athletes, by bringing its message to the IRONKIDS® event taking place on Tuesday, May 3 at 4:30 p.m. MT in Town Square Park in St. George.

The IRONMAN Anti-Doping Program partners with National Anti-Doping Agencies worldwide to execute in and out of competition testing and to coordinate strategic testing plans on professional and age-group athletes throughout the year. Participants of the IRONMAN World Championship are a priority focus of the testing program, which includes extensive pre-competition testing program carried out in St. George throughout race week. Doping Control Officers of the United States Anti-Doping Agency (USADA) will conduct all testing. The WADA Accredited Salt Lake Medicine Research and Technology Laboratory (SMRTL) will analyze all samples and ensure immediate and independent scientific oversight and qualified evaluation of the IRONMAN Anti-Doping Program’s results, Athlete Biological Passports, and testing strategies. 

To learn more about the I AM TRUE campaign and the IRONMAN Anti-Doping Program, visit www.ironman.com/anti-doping or follow on twitter at @IMAntiDoping. Visit www.wada-ama.org to learn more about The World Anti-Doping Agency.

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