2XU named Official Compression Apparel Partner of XTERRA in U.S.

Honolulu, HI (December 18, 2020) – XTERRA today announced 2XU, one of the world’s most advanced technical apparel companies, has agreed upon a multi-year commitment to become the official compression partner of the  XTERRA US Tri and Trail Tour.

The alliance allows 2XU, creators of the proprietary PWX compression fabric, and XTERRA to create the ultimate partnership: co-branded tri kits, cycling jerseys, and training apparel. 

“We are thrilled to partner with XTERRA kicking off in 2021,” said 2XU Director of Brand Partnerships, Alex Mallen. “There is no doubt that the XTERRA community is a passionate one. We are looking forward to supporting each member of the XTERRA community throughout their athlete journey as they chase their finish lines.”

XTERRA will integrate 2XU into the XTERRA platform via traditional and digital media, social promotions, editorial content, podcasts, television, VR events, and through on-site activations at its signature events in the U.S. including XTERRA Oak Mountain, Beaver Creek, and the XTERRA USA and World Championships of trail running and off-road triathlon.

“We’re delighted to welcome 2XU to the XTERRA Family, they bring immense value to our brand and community,” said XTERRA World Tour president, Janet Clark.  “What they’ve done in the compression space is remarkable, and who they are as people and a brand align synergistically with the XTERRA ethos to Live More and be your best.”

With the announcement XTERRA joins a stacked line-up of NBA, NFL and Olympic teams worldwide who train, perform and recover in 2XU.

About 2XU
Founded in Australia in 2005, 2XU is a technical sports apparel company and a platform to help people chase their finish lines. The global leader in sports compression, 2XU compression is designed and tested in consultation with sports scientists and industry experts, and is backed by independent, scientific research by the Australian Institute of Sport and other leading research teams. Sold globally, 2XU is the performance apparel brand of choice across endurance sports including triathlon, run, cycle and row, as well as the compression brand of choice for some of the world’s best athletes and teams at all levels, including basketball, football, soccer and baseball and hockey. 2XU helps athletes of all abilities prepare, perform, recover and repeat as they work toward their finish lines. With a heritage in endurance sports, 2XU is on a mission to help create a fitter and healthier world. For more information, visit www.2XU.com or follow 2XU Instagram.

XTERRA® is a global lifestyle brand and off-road race series. What started in 1996 as the world’s first off-road triathlon in Maui, Hawaii, is now an endurance sports lifestyle with a racing presence in over 30 countries worldwide and expanding. XTERRA® cultivates a passionate and dedicated community, celebrated by intrepid triathletes, trail runners and outdoor adventurists around the globe.  Learn more at www.xterraplanet.com.

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